Guest Editor: CEO of Elevate My Brand, Laurel Mintz!
Posted on August 10 2016
What do you do?
Elevate my Brand (EMB) is a creative marketing agency dedicated to elevating brands and companies globally.
What's the best part about your job?
We love being able to work with a diverse group of clients in a variety of industries. It means we have to stay current on marketing trends in multiple verticals which means we are always learning and growing.
[Mintz is a jewelry girl and loves this statement arrow necklace from Christy Robinson.]
What's the most challenging aspect of your job?
Quantifying marketing results is not always a 1 to 1. We do a good job of defining KPIs and other success metrics for our clients but it’s always a challenge to manage client expectations. The truth is there is no magic bullet to marketing. It takes time, effort and money to break through the marketing noise.
What's the most under-rated thing about LA?
People think LA is all about Hollywood when really it’s a small portion of the overall community. I think LA gets a bad rap for being superficial and shallow. The truth is we have a ton of amazing cultural experiences here from museums and underground music and art to some of the best restaurants in the world. We just happen to look better doing it.
What animal would you use to describe yourself?
I would say I’m a King Charles Spaniel which is a purebred dog. Being in the canine family, I love fiercely and am super loyal but am definitely a bit of a princess and need pampering. I’m also like a dog with a bone when I want to accomplish something.
Where did you go to college?
Undergrad UCSB law school and business school at Rutgers
Name one thing did you learn from your last job (or college or career)?
My last job was running our family retail business. It taught me that I was a business owner and not a cog in someone else’s wheel
What is the country you most want to visit?
We didn’t get to have an official honeymoon but were supposed to go to Fiji so that’s top of my travel list right now.
[A girly reminder to always shoot for the stars, Mintz loves these earrings from Latin Posh created exclusively for LOVE GOODLY!]
What is your favorite movie?
I’m a big fan of anything with Patrick Dempsy and I’m a big 80’s fan so Can’t Buy Me Love or Loverboy…I’m a romantic.
What's your favorite restaurant?
I’m a huge fan of Chef Josef Centeno and any of his restaurants. My classic favorite of his is Baco Mercat downtown LA
What do you have for breakfast?
I usually make a frittata over the weekend so I can grab and go in the mornings with a little hot sauce. And coffee coffee coffee of course!
[We all have that one scent that we absolutely love, Laurel swears by this exclusive scent from Cellar Door found only on LOVE GOODLY's website!]
What's one beauty tip you can share?
I’ve done a lot of media and I have an incredible makeup artist Phoebe Dawson. I recently had her come to my house and teach a master makeup class. She taught us all kinds of secrets so I would definitely suggest taking a makeup class so you can see what you’re personally doing right and wrong. The best tip she offered was to use a beauty blender to make your makeup set and last longer.
I’m obsessed with Health Aid Kombucha and Bai Beverages at the moment. But on the alcohol side I’m a champagne or gin and tonic girl.
I’m a red velvet girl…really anything with cream cheese frosting.
One tip to women entrepreneurs?
The tide is changing and there are so many organizations that are focusing on female entrepreneurs like EY’s Winning Women. Find those organizations and get involved so that together we can break down the good old boy’s club. Your network is everything!