About Love Goodly

Katie + Justine founded Love Goodly to make it easier for women to shop for healthier products. Not only did they want to introduce products that are safer but they also wanted you to discover them at a reasonable price. The average woman uses 168 chemicals in her personal care every day and up to 70% of what we put on our skin gets absorbed into our body.

They also started Love Goodly for personal reasons: As a breast cancer survivor, Justine knows firsthand how important it is to follow a healthier lifestyle. As a longtime vegan, Katie wants cruelty-free and safe products for her and her family.

The brands we carry are always cruelty-free, nontoxic, and vegan, and share values like organic, non-GMO, and eco-friendly; and with each purchase, we give back to a cause. Our box contains 4-5 mostly full-sized products including beauty or skincare, a style or home accessory, or an occasional healthy snack or wellness item; you can also shop for individual products in our online shop.

Thanks again for taking the time to check out our mission, it means so much to us. We love to hear from our customers, so feel free to contact us any time at

With Love,

Team Love Goodly



from left to right

💜 Katie Bogue Miller - Love Goodly Co-Founder, VP of Novica Beauty
💜 Justine Lassoff - Love Goodly Co-Founder
💜 Nicole Bugante - Love Goodly founding team member, E-commerce Manager



It’s with true happiness that we announce our merging with NOVICA, an ecommerce marketplace that supports artisans around the world. Love Goodly, now as a partner of NOVICA, remains dedicated to introducing the best non-toxic, cruelty free, and vegan beauty and skincare products to women. Our Love Goodly box is continuing uninterrupted! More information here and Partner FAQ here.