Our Founders

As co-founders of Love Goodly, we started our company to make it easier for women to shop for healthier products. Not only do we want to introduce products that are safer but we also want you to discover them at a reasonable price. The average woman uses 168 chemicals in her personal care every day and up to 70% of what we put on our skin gets absorbed into our body.

We also started our company for personal reasons: As a breast cancer survivor, Justine knows firsthand how important it is to follow a healthier lifestyle. As a longtime vegan, Katie wants cruelty-free and safe products for her and her family.

The brands we carry are always cruelty-free, nontoxic, and vegan, and share values like organic, non-GMO, and eco-friendly. With each purchase, we give back to a cause. Our box contains 4-5 mostly full-sized products including beauty or skincare, a style or home accessory, or an occasional healthy snack or wellness item. Also, you can shop for individual products in our online shop.

Thanks again for taking the time to check out our mission, it means so much to us. We love to hear from our customers, so feel free to contact us any time at

With Love,

Katie + Justine
Co-founders | Love Goodly



Love Goodly is women founded, women led, and women run. Our small yet amazing team packs every order, curates/tests every products, and responds to your email... and all with LOVE. Thank you all for supporting our mission!

Katie + Justine - Co-Founders | Nicole - Ecommerce Manager | Vik - Fulfillment/Office Manager



It’s with true happiness that we announce our merging with NOVICA, an ecommerce marketplace that supports artisans around the world. Love Goodly, now as a partner of NOVICA, remains dedicated to introducing the best non-toxic, cruelty free, and vegan beauty and skincare products to women. Our Love Goodly box is continuing uninterrupted! More information here and Partner FAQ here.