Justine Lassoff

Posted on December 01 2015


Co-founded by L.A. eco-entrepreneurs Katie Bogue Miller and Justine Lassoff, previously of LovingEco, LOVE GOODLY ( launched in beta in August 2015 as a first of its kind expertly researched and curated bi-monthly subscription box service and e-commerce platform for discovering the best LUXURY 100% non-toxic, non-gmo, cruelty free and vegan products for your lifestyle – beauty, wellness, snacks and skincare – including its own exclusively made products.


Katie and I developed LOVE GOODLY with a simple idea — you can vote with your wallet for more conscious brands. As advocates of nontoxic lifestyle products, giving back and shopping efficiently, we created LOVE GOODLY — putting a twist on the business of ‘feeling good’ by combining lifestyle subscription boxes and social consciousness,” said cofounder Justine Lassoff.

Each LOVE GOODLY box includes five to seven carefully sourced full-size, deluxe products – including EXCLUSIVE items – in a wide from companies such as Go Raw, SW Basics, Hurraw!, RMS Beauty, Dogeared Jewelry and ALOHA. Furthering the company’s mission to live a healthier life, LOVE GOODLY gives back to an annual Cause Partner with every purchase. Five percent of proceeds from each box and product sold in 2016 will benefit Cure Cervical Cancer or Farm Sanctuary.


Consumers can opt for a bi-monthly subscription or visit to shop for their favorite luxury and select exclusive products. LOVE GOODLY carefully researches and selects its brands and labels them with 12 value icons based on their attributes, such as gluten-free and organic, so it's easy to shop by need. Skincare and beauty products are vegan and cruelty-free and all products are reviewed to ensure they are toxin free. The company additionally selects style accessories and home products with a range of attributes from fair trade made by workers and artisans around the world by supporting fair wages to companies using more natural, organic or recycled materials. 


LOVE GOODLY boxes make it easy to discover the best luxurious non-toxic products & are available in various subscriptions: bimonthly ($39.95, with a current retail value at $86 for Feb/March); 6 month subscription ($99, 3 boxes) or an annual subscription ($198, 6 boxes). Or, just shop the hottest luxury eco products one by one at the LOVE GOODLY Shop including exclusive products specially made for LOVE GOODLY.


With each purchase, we support a cause -- including Farm Sanctuary that supports compassionate living and Cure Cervical Cancer that supports early detection of cervical cancer for women who need it most. LOVE GOODLY wants our customers to enjoy the surprise of each box, curated with love and delivered to their doorstep, so they can discover and support brands that will have a positive impact on the world,” said Bogue Miller, cofounder.

Discover your toxin-free lifestyle at




Katie Bogue Miller (left) and Justine Lassoff (right) have been influential presences in the eco-wellness space for many years.

LOVE GOODLY Co-Founders Justine Lassoff
and Katie Bogue Miller were founding team members of LovingEco, a flash sales online marketplace for eco-friendly fashion and natural beauty products that was acquired one year after it launched in 2011. Stanford graduate Justine Lassoff has more than fifteen years of marketing experience including acting as Vice President at idealab! Startup backed by Kleiner Perkins, MGM Interactive and Virgin Interactive, and Cofounder of Tuesdaynights, a premier women's networking community. Partner Katie Bogue Miller is a graduate of FIDM and has twelve years of fashion merchandising, ecommerce and retail store management experience including Free People and LF Stores, and is a passionate entrepreneur who has been on the founding team of four startups.


The company is funded by influential angel investor and Machinima chairman Allen DeBevoise. “I really like the concept, the company, the cause and the founders as key drivers of what will be a double win — a financial win as well as doing something positive,” DeBevoise said.

Other notable team members include founding CTO Payam Zarabi who is also cofounder of Daily Look, the online fashion retailer funded by Upfront Ventures and Rachel Zoe.


Destin Judy

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