Vegan Nontoxic Eco-friendly Organic Gives Back


Justine Lassoff

Posted on April 01 2016

Meet Katie.
Meet our cofounder, Katie. As head of merchandising, she's responsible for selecting the brands we feature in  our boxes. A FIDM graduate, she is a serial entrepreneur, a passionate advocate for animals, and a longtime vegan. About to have her second baby, Katie is a role model for women looking to balance career and family.
What's the most under-rated thing about LA?  
Having a mix of nature and city all in close proximity is amazing.  
What animal would you use to describe yourself?
Cat --can be calm and collected but can also pounce!  
How long have you been vegan?
Vegan 10 years, vegetarian for 24 years  
Where did you go to college?
Gettysburg College (small liberal arts college in PA)  
Name one thing did you learn from FIDM?
Importance of networking--- and that the pesky merchandise math class does come in handy every day  
What is the country you most want to visit?
Been around the world literally but have not been to Australia. From diving to their fashion and music scene, it is a must see for me.
What is your favorite movie?
Lost In Translation-- I love to travel and the movie is just beautiful
What tip do you have for working moms?
You do the best you can. Set your computer aside at home for a block of well deserved quality time with kids and family.
What's the best part about your job?
Getting to try new brands and products while making a difference in animal lives and the environment
What's your favorite restaurant?
Herbivore in San Fransciso- Real Food Daily here in LA, Bloom in NYC
What do you have for breakfast?
Oatmeal with blueberries and chia seeds--everyday with my son
What's one beauty tip you can share?
A dedicated nightly routine of beauty oil or pure argan oil on the face really refreshes, moisturizers and re-energizes so you can glow the next day.
Coffee or tea?
Favorite dessert?
Strawberry Vegan Shake
One tip to women entrepreneurs?
Confidence and determination are integral to all parts of your journey from idea, to launch to daily business.

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